THE CREW
Renee Koehn
Graphic Designer
Renee has a Bachelor of Arts in Graphic Design from Harding University in Arkansas.
She has worked as a freelance Designer for more than 3 years on direct mail campaigns for multiple nonprofit organizations.
Renee is skilled at layout and design for direct mail, illustration, logo creation, brand building and photo editing.
Renee enjoys creating a custom line of greeting cards, watercolor painting and exploring the outdoors with her husband and two dogs.
Terrie Grothen
Principal
Terrie is highly skilled in results driven strategic planning for Direct Marketing and Fundraising. With more than 30 years Direct Marketing experience, Terrie has developed successful marketing and fundraising models.
Beginning with extensive research into the client’s data, she understands hidden challenges and opportunities. Understanding the data, coupled with an effective style of storytelling has resulted in outstanding ROIs for clients.
When not generating content for appeals or crunching client data, Terrie loves to hike, snow ski, travel and consume dark chocolate. Not necessarily in that order.
Lori Croysdale
Client Services Director
Lori’s high level administrative, back office and marketing experience span more than 25 years. Lori has coordinated ad campaigns for national brands, purchasing media coast to coast. She has worked in ad agency environments as an Account Executive, and Print Buyer.
Lori is highly skilled at end-to-end campaign execution. She excels with management of project deliverables, campaign reconciliation and budget analysis.
Lori loves playing tennis and spending family time watching her boys play baseball and the guitar.
Ashley Arnold
Senior Project Manager
Ashley is a Senior Project Manager with nearly 15 years of experience. Ashley has experience as an implementation and project manager, overseeing the needs of clients in industries including non profit.
Ashley is skilled in Digital Marketing, project execution, facilitation of print and mail campaigns as well as providing advanced data metrics.
Ashley has a Bachelor’s in Political Science a Master’s in Business Analytics from Texas A&M.
In her free time Ashley hangs out with her husband, daughter and four dogs, but also finds time to make custom shirts and decals.
Ron Kerns
Senior Graphic Designer
Ron has a Bachelor’s Degree in Advertising/Marketing and a degree in Graphic Design. He has enjoyed more than two decades of working within agencies, higher-education, as well as his own design firm, StudioKerns.
He has won numerous awards for print, digital and social media graphics within industries including automotive, consumer packaged goods, technology, and higher education. And, was recognized as "Volunteer of the Year" by the Dallas-Fort Worth American Marketing Association.
Nonprofit clients have included Learning Disabilities Association of America, NYC-based Integrate Autism Employment Advisors, Baltimore-based Abilities Network, Arkansas Sheriff’s Youth Ranch, Northwest Arkansas Food Bank, and CARTI Foundation.
When not designing award-winning work, Ron speaks at conferences and events on issues of Diversity & Inclusion in the workplace, accommodations for those with disabilities, and his personal experiences of being an autistic professional.